Describe the various categories of information that a credit card company might use to enhance its internal

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Describe the various categories of information that a credit card company might use to enhance its internal mailing list. For each category, comment on the possible value of the information for improving the company's market segmentation strategy.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:47 AM

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Describe the various categories of information that a credit card company might use to enhance its internal

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