Describe the various copy elements of a print ad.

Question:

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

See More Books

Question Posted: Nov 20, 2012 05:30 AM

See More Questions

Find an example of a print ad that you think is very creative and ad you feel is dull and boring. Evaluate each ad from a creative perspective. What makes one ad creative and the other ad bland?
Find an example of a print ad and evaluate it using the cognitive response model shown in Figure 4-4. Identify the specific types of cognitive responses that the ad might elicit from consumers and...
Find an example of a print ad and evaluate it using the cognitive response model shown in Figure 4-4. Identify the specific types of cognitive responses that the ad might elicit from consumers and...
TRUE OR FALSE. 6 POINTS EACH. (Always assume "Other things equal.") 1. In economics in the short run, a firm will have both fixed and variable resources. 2. In economics, the short run is defined as...
Why does cost-volume-profit analysis focus upon operating income instead of net income?
Perform (when costs are known) a cost/volume/profit analysis.
All costs are traceable to the total company. Explain. LO.1
Recording Journal Entries Jefferson Corporation was organized on May 1, 2011. The following events occurred during the first month. a. Received $65,000 cash from the five investors who organized...
Estimated total factory overhead costs\ $20,000\ 70,000 \ Estimated total direct labor hours\ The Company incurred the following actual data:\ Direct materials used in production\ $10,000\ $50,000\...
In free space, E 20 cos (wt 50x) a V/m. Calculate (a) J (b) H (c) w
What is adese, and why is it a problem in advertising copy?
What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how it works.
From the following information calculate the cost of ending inventory and cost of goods sold using the (a) FIFO, (b) LIFO, (c) Weighted-average methods. The ending inventory reveals ten itemsunsold....
A jury of 12 is to be created from a pool of 20 men and 10 women. What is the probability that all 12 on the jury will be men?
Reproduced below from Farthington Supply's accounting records is the accounts receivable subledger along with selected general ledger accounts. Dec. 31/19 Balance Credit sales in 2020 General Ledger...
Linear Correlation Coefficient In Exercises 9-12, the linear correlation coefficient r is provided. Use Table 2-11 to find the critical values of r. Based on a comparison of the linear correlation...
Problem 5-4A Adjusting entries and multi-step income statement-perpetual LO5 Use the unadjusted trial balance of Electric Bike on December 31, 2020. Cash Accounts receivable Merchandise inventory...
Only Brakes Inc. is a start-up company that raised the following debt capital in its first year: notes payable of $10,000,000; long-term bank debt of $35,000,000; and bonds payable of $60,000,000....
Who establishes accounting standards? LO1.
Jax Incorporated reports the following data for its only product. The company had no beginning finished goods inventory and it uses absorption costing. $ 57.30 per unit $ 10.30 per unit $ 7.80 per...
What are the main financial risk management issues that Cathy and the rest of the management team at Kilgore need to focus on?
How does the IMC approach differ from the top-down media planning approach?
What is the "right" reach and frequency for a given message?
How are GRP and CPM calculated?
A zero-coupon bond bears a higher interest rate risk than a coupon-paying bond, given other bond characteristics are equal. True False
Company management decided to restructure its balance sheet. Current long term debt of 8 mio euros will be increased to 20 mio euros. Interest for the debt is 4%. Borrowed 12 mio euros will used to...
Susan loans 10000 to Jim. Jim repays the loan with yearly instalments at the end of each year. Interest is expected to be 5% the first five years, and 10% the last five years. Calculate the...

Describe the various copy elements of a print ad.

Question:

Step by Step Answer:

The two categories of copy that print advertising uses are display copy and body copy or text D...View the full answer

Advertising & IMC Principles & Practice

Students also viewed these Marketing questions