What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how

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What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how it works.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:30 AM

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What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how

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Headlines can be grouped into two general categories directaction and indirectaction Direct action h...View the full answer

Advertising & IMC Principles & Practice

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