The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as showni Constraint Television Radio Online Audience per advertisement 140.000 18.000 30,000 Cost per advertisement $1,500 $200 $550 Maximum media usage 15 19 12 To ensure a balanced use of advertising media, radio advertisements mit not exceed 45% of the total number o advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0" Advertisement Alternatives Television Radio Online No of commercial messages What is the allocation of the budget among the three media? Advertisement Alternatives Budget ($) Television Radio: Online What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately 7:0 The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 140,000 18,000 30,000 Cost per advertisement Maximum media usage $1,500 $200 $550 15 19 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". Advertisement Alternatives Television No of commercial messages 2 Radio Online 54 17 What is the allocation of the budget among the three media? Advertisement Alternatives Television Radio Online Budget ($) 22493.325 $ 51371.052 43800 What is the total audience reached? 117664.37 (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately 45455 The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as showni Constraint Television Radio Online Audience per advertisement 140.000 18.000 30,000 Cost per advertisement $1,500 $200 $550 Maximum media usage 15 19 12 To ensure a balanced use of advertising media, radio advertisements mit not exceed 45% of the total number o advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0" Advertisement Alternatives Television Radio Online No of commercial messages What is the allocation of the budget among the three media? Advertisement Alternatives Budget ($) Television Radio: Online What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately 7:0 The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 140,000 18,000 30,000 Cost per advertisement Maximum media usage $1,500 $200 $550 15 19 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". Advertisement Alternatives Television No of commercial messages 2 Radio Online 54 17 What is the allocation of the budget among the three media? Advertisement Alternatives Television Radio Online Budget ($) 22493.325 $ 51371.052 43800 What is the total audience reached? 117664.37 (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately 45455
Expert Answer:
Answer rating: 100% (QA)
a If the promotional budget is limited to 24100 how many commercial messages should be run on each m... View the full answer
Posted Date:
Students also viewed these general management questions
-
How do cost management and financial accounting differ? LO1
-
Adria Lopezs two departments, computer consulting services and computer workstation furniture manufacturing, have each been profitable. Adria has heard of the balanced scorecard and wants you to...
-
Question 3 [20 marks). Irene spends all of her income M on soda and chips The price diode is 2 per unit. Irene's ulity function is Huge) = 5111(1 + s) +ln(1 +o). Hint: throughout the question. you...
-
Fiber optic cable laid in the late 1990 s and early 2000 s has connected the world in astonishing ways. Through the internet, travelers can stay in touch with their home country at almost no expense
-
Problem 12-17 (Algo) Net Present Value Analysis; Internal Rate of Return; Simple Rate of Return [LO12-2, LO12-3, LO12-6] Casey Nelson is a divisional manager for Pigeon Company. His annual pay raises...
-
The work in process account of Malinta Company, which uses job order cost system, follows: April 1 balance Work in process P25.000 Finished goods P125.450 Direct materials 50.000 Direct labor 40,000...
-
partner becomes insolvent.
-
In January, Cullumber Company requisitions raw materials for production as follows: Job 1 $1,200, Job 2 $1,440, Job 3 $800, and general factory use $720. Prepare a summary journal entry to record raw...
-
Describe the overlap between business law and criminal law. Be sure to use examples, and discuss at least three (3) different domains where these two areas of law overlap.
-
Gorka, Inc. produces a single product that sells for $125.Variable expenses are $25 and fixed expenses are $450,000 permonth. The company sold 6,000 units in April and anticipatesmonthly sales to r 2...
-
The accounts of Meeks Company have the following balances for 2000 Purchases $\$ 260,000$ Inventory, January 1, 2000 ..... 40,000 Purchase returns ..... 7,640 Purchase discounts ..... 880 Freight in...
-
You are comparing the current ratios of two companies in the same industry. Company A has a current ratio of 2.2 , while Company B has a current ratio of 1.4 . You ask two analysts which company is...
-
More than ever before, there seems to be tremendous attention paid to a company's earnings-per-share number. Why do you think investors and creditors pay so much attention to earnings per share?
Study smarter with the SolutionInn App