What are the 5Ms of the media mix, and how are they determined?

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Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Mar 17, 2016 03:46 AM

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What are the 5Ms of the media mix, and how are they determined?

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The 5Ms of the media mix are a Markets refers to the various possible targets of a media plan eg tra...View the full answer

Contemporary Advertising and Integrated Marketing Communications

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