Describe the ways in which the reliability and validity of MDS solutions can be assessed.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:14 AM

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Describe the ways in which the reliability and validity of MDS solutions can be assessed.

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The reliability and validity of MDS solutions can be tested according to the following guidelines i ...View the full answer

Marketing Research An Applied Orientation

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