Describe three ways in which family members might influence a purchase.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:17 AM

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Describe three ways in which family members might influence a purchase.

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Each family typically has norms of expected behavior and different roles and statu...View the full answer

Contemporary Marketing

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