Design a taste test comparing Dunkin' Donuts coffees with those offered by Starbucks.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:00 AM

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Design a taste test comparing Dunkin' Donuts coffees with those offered by Starbucks.

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Students should be asked to develop a script for testing for preference between two coffee brands ...View the full answer

Marketing Research An Applied Orientation

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