Develop a list of the personal challenges confronting the marketing executive, and consider the qualities and capabilities

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Develop a list of the personal challenges confronting the marketing executive, and consider the qualities and capabilities which may be most relevant to meeting these challenges.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:56 AM

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Develop a list of the personal challenges confronting the marketing executive, and consider the qualities and capabilities

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Strategic Marketing

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