Suppose you have been appointed to the top marketing post of a corporation and the president has
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Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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The underlying logic of marketdriven strategy is that the customers that form the market should be the starting point in business strategy Importantly marketdriven strategy provides a companywide pers...View the full answer
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