What is marketing ROI? Why is it difficult to measure?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:10 AM

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What is marketing ROI? Why is it difficult to measure?

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Return on marketing investment or marketing ROI is the net return from a marketing inve...View the full answer

Principles of Marketing

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