Question
If event marketing and sponsorships are so difficult to measure for tangible business results, why do so many large and prosperous companies pursue such associations?
If event marketing and sponsorships are so difficult to measure for tangible business results, why do so many large and prosperous companies pursue such associations?
What are the advantages and disadvantages of being involved in this form of marketing communications? Do you think event marketing and sponsorships are worthwhile investments? Present your opinion and explain why.
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
