How would you explain the concept of superior customer value to a new finance manager?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:56 AM

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How would you explain the concept of superior customer value to a new finance manager?

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Value for buyers consists of the benefits and costs resulting from the purchase and use of products ...View the full answer

Strategic Marketing

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