Top management of companies probably devotes more time to reviewing (and sometimes changing) their corporate vision (mission)

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Top management of companies probably devotes more time to reviewing (and sometimes changing) their corporate vision (mission) now than in the past. Discuss the major reasons for this increased concern with the vision for the corporation.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:56 AM

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Top management of companies probably devotes more time to reviewing (and sometimes changing) their corporate vision (mission)

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Managements vision defines what the corporation is and what it does and provides important guideline...View the full answer

Strategic Marketing

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