Develop a matrix to compare the five elements of the promotional mix on three criteriato whom you

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Develop a matrix to compare the five elements of the promotional mix on three criteria—to whom you deliver the message, what you say, and when you say it.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:13 AM

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Develop a matrix to compare the five elements of the promotional mix on three criteriato whom you

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