Develop an advertisement for the following for each of the four female market segments described in the

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Develop an advertisement for the following for each of the four female market segments described in the chapter.
a) Bicycles
b) iPad
c) Exercise equipment
d) Breakfast cereal
e) Vacation cruises
f) Cosmetics
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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