Digital influencers can shape consumer product acceptance and adoption. Discuss the process of making a purchase through

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Digital influencers can shape consumer product acceptance and adoption. Discuss the process of making a purchase through a podcast, blog, or social media account based on the recommendation of a digital influencer. Are sponsored content, paid advertisements, unpaid advertisements, or product testimonials on blog sites credible information sources? Why or why not?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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