Direct marketing is more than telemarketing and direct mail. The infomercial and direct-response TV commercial are two forms of direct marketing that have proven wildly successful for Time Life Music, the Snuggie ®, ShamWow ®, and Slap Chop™. Break into groups and develop a direct marketing pitch that contains the key elements found in a popular infomercial or direct response TV commercial. Present your product pitch to the class and hold a vote to determine which group delivered the most compelling direct-response appeal.