Discuss how a company can get marketing and operations to work together with the common goal of

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Discuss how a company can get marketing and operations to work together with the common goal of coordinating supply and demand to maximize profitability.

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Supply Chain Management Strategy Planning and Operation

ISBN: 978-0133800203

6th edition

Authors: Sunil Chopra, Peter Meindl

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Question Posted: Sep 22, 2015 05:48 PM

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Discuss how a company can get marketing and operations to work together with the common goal of

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Marketing and operations often find themselves at cross purposes as the authors note marketin...View the full answer

Supply Chain Management Strategy Planning and Operation

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