Discuss how a small company (less than $1 million in sales) should analyze its competition.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:57 AM

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Discuss how a small company (less than $1 million in sales) should analyze its competition.

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To analyze its competition a small firm could define the competitive area ie identify cu...View the full answer

Strategic Marketing

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