Many popular forecasting techniques draw from past experience and historical data. Discuss some of the more important

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Many popular forecasting techniques draw from past experience and historical data. Discuss some of the more important problems that may occur in using these methods.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:57 AM

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Many popular forecasting techniques draw from past experience and historical data. Discuss some of the more important

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The key problem with using historical data or past experience as a basis for a forecasting model is ...View the full answer

Strategic Marketing

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