What are the relevant issues a crossfunctional team should consider in developing a strategic vision about the

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What are the relevant issues a cross–functional team should consider in developing a strategic vision about the future for the organization’s product–market(s)?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:57 AM

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What are the relevant issues a crossfunctional team should consider in developing a strategic vision about the

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Because market development and competitive processes do not follow predictable paths several questio...View the full answer

Strategic Marketing

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