Discuss how Chicken of the Sea's marketing personnel and advertising agency might evaluate the appropriateness of using

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Discuss how Chicken of the Sea's marketing personnel and advertising agency might evaluate the appropriateness of using Jessica Simpson as a spokesperson for the company and whether she is a good fit for the brand.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Discuss how Chicken of the Sea's marketing personnel and advertising agency might evaluate the appropriateness of using

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This question provides the instructor with the opportunity that discusses the use of celebrities as endorsers There are a number of ways Chicken of the Sea International marketing personnel and ad age...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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