Discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such

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Discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such as Chicken of the Sea. How might the company use the various IMC tools as part of its marketing program?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such

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Integrated marketing communications plays a very important role in the marketing of cannedtuna as the various companies use all of the IMC tools although to different degrees Media advertising is used ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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