Discuss the consumer decision making process for a product such as canned tuna and the response hierarchy

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Discuss the consumer decision making process for a product such as canned tuna and the response hierarchy model that is most likely to applicable in the purchase of this product.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Discuss the consumer decision making process for a product such as canned tuna and the response hierarchy

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Canned tuna is a very good example of a product that is a low involvement purchase decision for most consumers Tuna is essentially a commodity product with very little differentiation among the variou...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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