Discuss how the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing. Give

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Discuss how the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing. Give some examples.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:51 AM

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Discuss how the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing. Give

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There are two basic factors for good market similarities among customers of industrial goods than customers of consumer goods Firstly the inherent nat...View the full answer

International marketing

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