Discuss how the implications of the social consumer decision journey framework might differ for a marketer of
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For a company selling a highinvolvement product such as a tablet computer the consumer is likely to go through a standard learning or learn feel do response hierarchy The ARF study found that the purc...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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