Digital advertisers seem to want to have their own effectiveness measures, while eschewing those of traditional advertisers.

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Digital advertisers seem to want to have their own effectiveness measures, while eschewing those of traditional advertisers. What are the pros and cons of this position? Argue for one side or the other.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:51 AM

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Digital advertisers seem to want to have their own effectiveness measures, while eschewing those of traditional advertisers.

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Many of these measures are new some have been around for a while and some ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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