All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
advertising and promotion

Questions and Answers of Advertising and Promotion

PROBLEM SOLVING As the owner of an advertising agency, you must evaluate the effectiveness of the advertising teams that are assembled to work on various advertising campaigns. Create a performance
RESEARCH Participating in a student organization has many benefits, including enhancement of leadership, teamwork, and communication skills. Conduct research to learn about five student organizations
COMMUNICATION You have conducted an informational interview with the human resource director of an advertising agency where you would like to work. Write a follow-up, thank-you letter to the HR
WRITING Write a two-page report titled “The Importance of Career Development.” The essay should explain the benefits of career development and provide helpful career development tips.
ETHICS You are the human resource director for an advertising agency. The president of your company has asked you to prepare a short, five-minute PowerPoint presentation about harassment and bullying
CAREERS Interview someone currently working in an advertising position to learn why the person chose a career in advertising and what he or she considers the benefits of an advertising career.Create
Employers expect employees to be dependable. In one or two paragraphs, describe what being dependable in the workplace means to you. Describe behaviors and actions that demonstrate dependability.
Conduct research to learn more about organizational skills. Prepare a list of ten tips for staying organized in the workplace.
Visit an online career site and search for jobs in the advertising or promotions field. Select two of the jobs and review the job qualifications.What types of soft skills and hard skills are required?
Which of the following statements is false?a. Internships help you identify your interests and skills.b. Internships may be paid or unpaid positions.c. Internships will not increase your value to
____ are part of your network.a. Friendsc. Coworkersb. Family membersd. all of the above
A good leader does all of the following excepta. acts as a role model for team membersb. discourages differing opinions to avoid conflictc. clearly communicates the team’s goalsd. develops a
Equality in the workplace laws do not make it illegal to discriminate based on ____.a. job qualificationsc. genderb. raced. age
Which of the following is not a soft skill?a. time managementc. problem-solvingb. listeningd. graphic design
Which type of team would most likely be assembled to plan a party for the launch of a new product?a. functionalc. problem-solvingb. cross-functionald. collaborative
Taking initiative meansa. being exactly on time or ahead of scheduleb. taking action without being asked to do soc. budgeting time to increase productivityd. giving others substantial responsibility
Which of the following statements about workplace bullying is false?a. It refers to a single incident in the workplace.b. It is intended to intimidate or humiliate an employee.c. It can involve
A multifaceted employeea. can apply his/her skills to a variety of tasksb. has more skills than those required for a specific positionc. is willing to learn new skillsd. all of the above
Which of the following traits is not common among those working in the advertising industry?a. stays on top of trendsc. avoids socializing with othersb. is creatived. is persuasive
A collection of projects, work experiences, awards, a resume, and other items that applicants present to prospective employersa. career portfoliob. corporate culturec. discriminationd. empoweringe.
The act of treating one person less favorably than another persona. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g. informational interview h.
Technical skills that are learned through traininga. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g. informational interview h. initiative i.
The act of budgeting time to increase efficiency and productivitya. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g. informational interview h.
Unwelcome verbal or physical conducta. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g. informational interview h. initiative i. internship j.
A hands-on learning experience related to career goals and interestsa. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g. informational interview h.
An organization’s values, beliefs, and behaviorsa. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g. informational interview h. initiative i.
The process of developing a broad list of contacts with other people, groups, or organizationsa. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g.
A cluster of personal qualities, habits, attitudes, and social graces that enhance a person’s job performancea. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf.
Giving others substantial responsibility and freedom to make their own decisionsa. career portfoliob. corporate culturec. discriminationd. empoweringe. harassmentf. hard skills g. informational
TECHNOLOGY “Because of the Internet, going global is easier than it has ever been before.” What do you think about this statement?Explain how the Internet has changed the way business is
GEOGRAPHY Find a map of Europe. Select two European countries with which you are unfamiliar. Prepare a PowerPoint presentation about each country. Describe such things as the culture, economic
INTERNATIONAL Your company produces cookies that are sold throughout stores in the United States. You’ve decided that you want to sell the cookies in China. Study the Chinese culture and explain
RESEARCH Conduct research to find two popular U.S. products that failed in other parts of the world. Explain why they failed. Describe how they might have succeeded by making some changes to the
ECONOMICS Name a newly industrialized country. Learn more about the economic, educational, and technology changes that are occurring within the country. Based on what you learn, recommend a U.S.
You are the marketing manager for a company that has decided to sell its product internationally. Prepare a five-minute presentation that explains what the company should do before marketing
Your company manufactures clothing for teenagers. You are considering selling your clothing in other countries. Before doing so, compile a list of questions regarding the marketing mix that would
You have been asked by a marketer who works for a company in another country to describe nonverbal communication styles common among Americans. Describe at least ten behaviors using the following
A ____ is not a type of nonverbal communication.a. smilec. pamphletb. handshaked. symbol
Which of the following statements is false?a. The use of humor between businesspeople is acceptable in all cultures.b. In some cultures, long bouts of silence are expected before giving a response to
All of the following consumer behaviors describe Asian Americans excepta. they have the highest average family income of all ethnicitiesb. they spend more hours watching TV than do other
The two fastest-growing ethnic groups in the United States over the past decade area. African-Americans and Hispanicsb. African-Americans and Asiansc. Asians and Hispanicsd. Asians and Indians
When marketers create a global marketing mix, questions to address include which of the following?a. Does the product have to be altered for the other country?b. What are the channels of distribution
Which of the following characteristics is evident in a newly industrialized country?a. high standard of livingb. little economic wealthc. agriculture or mining industry emphasisd. improving
____ prevents marketers from seeing important cultural differences among markets.a. Visual diversityc. Infrastructureb. Ethnocentrismd. Globalization
Cultures whose members are more self-centered would have a high score in which of the following categories?a. collectivismc. power distanceb. individualismd. masculinity
Cultures in which there is a high degree of separation between social classes would have a high score in which of the following categories?a. collectivismc. power distanceb. individualismd.
The implicit communicatora. conveys information that is vague or has an implied meaningb. bases decisions on logic and factsc. uses a communication style common in the United Statesd. both a and c
The process of translating a message that has already been translated into a foreign language back to the original languagea. acculturationb. back translationc. cultural diversityd. dumpinge.
A country’s transportation, communication, and utility systemsa. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit communicators g. globalization h.
Any method of conveying information without using wordsa. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit communicators g. globalization h. implicit
Individuals who convey information in a concise, direct, and structured mannera. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit communicators g.
The process by which a company sells an exported product for a much lower price than the price charged for the same product in the home market of the exportera. acculturationb. back translationc.
The sale of products and services to people in other countriesa. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit communicators g. globalization h. implicit
The tendency to view and value things based on one’s own cultural beliefsa. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit communicators g. globalization
The process by which members of one cultural group adopt the beliefs and behaviors of another groupa. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit
An interpreter who converts a message from one language to anothera. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit communicators g. globalization h.
The coexistence of different ethnic, gender, racial, and socioeconomic groupsa. acculturationb. back translationc. cultural diversityd. dumpinge. ethnocentrismf. explicit communicators g.
VISUAL ART Select a product of your choice and create an advertisement for it that would be considered deceptive. Then revise the advertisement in a way that would be considered puffery.Present the
GOVERNMENT Select one of the governmental regulatory agencies discussed in this chapter. Prepare a PowerPoint presentation that describes the purpose of the agency and its responsibilities.Also,
COMMUNICATION Your city council is considering a new local ordinance that will ban billboard advertising along the busy highway leading into your community. You own a hotel that frequently advertises
MATH Laws specify that TV commercials aired during children’s television shows be limited to 12 minutes an hour on weekdays and 10.5 minutes an hour on weekends. Calculate how many minutes of
RESEARCH Because of the strong demand for environmentally friendly products, more businesses are producing and advertising products to meet this demand. Learn more about the FTC Green Guides that
Create a table that lists various consumer protection agencies and their purposes. Include the agencies listed in the chapter as well as others you research online.
Obtain advertising that promotes a contest or sweepstakes.Carefully read the advertisement, including the “small print”(disclaimers). Do you think the contest or sweepstakes is deceptive in any
Major television networks air cartoons on Saturday mornings. List five types of businesses or products that are likely to be advertised during this time period. How do the ads try to appeal to the
Businesses often monitor advertisements in which a competitor makes a direct comparison to them. Describe an ad you have seen recently that compares one business or product to another. Do you think
A(n) ____ claim in an advertisement is made indirectly or by inference.a. expressc. materialb. impliedd. corrective
The ____ investigates mail fraud scams, such as foreign lotteries and free-prize, pyramid, and investment fraud schemes.a. USPSc. FDAb. FCCd. TTB
An advertiser that has been identified by the FTC as having a deceptive ad may be required toa. cease and desist the adb. run a corrective adc. pay a fined. all of the above
Advertising that plays on people’s fears and guilt has all of the following characteristics excepta. it highlights the negative consequences of not using a productb. it targets vulnerable
Which of the following statements about the National Advertising Review Board is not true?a. It works in partnership with the BBB’s National Advertising Division.b. It investigates fraudulent
The FTC protects consumers bya. conducting investigations of possible violations of lawb. developing rules to protect consumersc. collecting complaints about consumer fraudd. all of the above
Which of the following advertising practices is legal?a. pufferyc. defamationb. deceptiond. none of the above
Which of the following restrictions is not part of the Cigarette Labeling and Advertising Act?a. cigarette packages must carry warning labelsb. print advertisements for cigarettes must carry
Which of the following acts regulates the use of trademarks?a. Lanham Actb. Wheeler-Lea Actc. Federal Trade Commission Actd. Fair Packaging and Labeling Act
The ____ ensures that food, cosmetics, drugs, and medical devices are safe and effective and labeled properly.a. FTCc. FCCb. FDAd. SEC
Information that your subconscious receives without you fully realizing that you’re receiving ita. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf.
An exaggeration or a subjective opinion used to sell productsa. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g. deception h. defamation i.
Government agency that monitors and regulates interstate and international communicationsa. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g.
An organized effort to avoid purchasing goods and services from a particular companya. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g.
The act of making a false or derogatory statement that gives a negative impressiona. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g.
A statement that outlines the limitations of a producta. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g. deception h. defamation i.
The act of making false or misleading statements in an advertisementa. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g. deception h.
The organized effort of consumers to influence business practicesa. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g. deception h. defamation
A legal order to discontinue a deceptive ada. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse. consumerismf. corrective ad g. deception h. defamation i. disclaimer j.
Government agency that regulates unfair methods of competition and unfair or deceptive acts that may affect competitiona. affirmative disclosureb. boycottc. cease-and-desist orderd. change agentse.
MATH If a restaurant uses the percentage-of-sales method to create its advertising budget based on 2.2 percent of projected sales of $2.5 million, what is the advertising budget? If the restaurant
MANAGEMENT You are the head of the advertising department for a company that sells several popular products and that is getting ready to launch a new product. The CEO for the company does not want to
INTERNATIONAL A TV manufacturer wants to sell its new, highpriced 3D TV internationally. It knows that purchasing power and cost of living greatly affect consumers’ buying habits. Conduct research
VISUAL ART The cost of advertising media can increase tremendously during holiday seasons. Select a product that typically is advertised heavily during the holidays. Create a holiday print
RESEARCH Select an upcoming national or international sports or entertainment event. Conduct research to determine which companies will sponsor the event. Why do you think these companies chose to
Advertising that adds value to products and services can entice consumers to make a purchase. Select an advertisement that you believe adds value to the advertised product or service. Describe the
Describe three characteristics of the target market for luxury cars.Explain how these characteristics could affect the advertising budget.
When the economy experiences inflation, prices for products and services increase. Brand loyalty may decrease as a result of rising prices. How can a company maintain brand loyalty during periods of
During a recession, consumers spend less. Describe how a consumer may try to stretch his or her dollars when shopping. What advertising strategies could a business use during a recession to motivate
The ____ is used to analyze how much sales will increase for every additional dollar spent on advertising.a. percentage-of-sales methodb. market response modelc. objective-and-task methodd.
Which of the following factors has an effect on the advertising budget?a. product life cyclec. media selectionsb. target marketd. all of the above
Advertising stimulates sales and the economy in all of the following ways except bya. decreasing competitionb. growing the gross domestic productc. adding value to products and servicesd. generating
The financial statement that shows a company’s net worth on a given date is the ____.a. income statementc. balance sheetb. profit and loss statementd. owner’s equity statement
Which of the following methods of setting an advertising budget is the most accurate?a. competition matchingc. response modelb. percentage of salesd. objective and task

Showing 1 - 100 of 1827

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved