Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for

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Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for different types of information and data.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:34 AM

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Discuss how the shift from making market entry decisions to continuous operations decisions creates a need for

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The fundamental difference hinges on the type of information necessary for the two different decisio...View the full answer

International marketing

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