Discuss retailers growing power in the marketing channel in terms of the possible implications for channel management.

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Discuss retailers’ growing power in the marketing channel in terms of the possible implications for channel management.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:00 AM

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Discuss retailers growing power in the marketing channel in terms of the possible implications for channel management.

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Retailers are getting larger and stronger and they increasingly see their role as that of buying a...View the full answer

Marketing Channels

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