Discuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory

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Discuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory management systems, EDI, the digital revolution, smartphones, RFID and cloud computing.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:01 AM

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Discuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory

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Marketing Channels

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