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Discuss some of the reasons a marketer might choose to create a personality symbol or character to

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Discuss some of the reasons a marketer might choose to create a personality symbol or character to represent the company or brand. Analyze the strategy behind Dos Equis’ use of “The Most Interesting Man in the World’ campaign. Why has this campaign been so effective?

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Marketers might choose to create a personality symbol or character for their company or brand for a number of reasons One of the major reasons is that ...View the full answer


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