Discuss surrogate indicators that could be used to evaluate the perceived quality of the products or activities
Question:
In question
a) Adopting a pet from a shelter
b) A movie
c) A digital reader
d) A BBQ grill
e) A personal trainer
f) Athletic shoes
g) A new shampoo
h) An apartment
i) A smartphone
j) Habitat for Humanity.
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Listed below are some potential surrogate indicators for the p...View the full answer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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