Discuss the advantages and disadvantages of using unstructured (open-ended) and structured (closed-ended) questions in developing an online,

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Discuss the advantages and disadvantages of using unstructured (open-ended) and structured (closed-ended) questions in developing an online, self-administered survey instrument.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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