Discuss the brand development strategies marketers use to develop brands. Give an example of each strategy.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:05 AM

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Discuss the brand development strategies marketers use to develop brands. Give an example of each strategy.

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A company has four choices when it comes to developing brands It can introduce line extensions brand ...View the full answer

Principles of Marketing

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