Discuss the product attributes through which benefits are communicated and delivered to customers.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:38 AM

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Discuss the product attributes through which benefits are communicated and delivered to customers.

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Developing a product or service involves defining the benefits that it will offer These benefits are communicated and delivered by product attributes ...View the full answer

Principles of Marketing

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