Discuss the effect of shorter product life cycles on a companys planning process.

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Discuss the effect of shorter product life cycles on a company’s planning process.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:49 AM

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Discuss the effect of shorter product life cycles on a companys planning process.

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Global competition is placing new emphasis on some basic tenets of business It is reducing time fram...View the full answer

International marketing

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