Discuss the benefits to an MNC of accepting the global market concept. Explain the three points that

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Discuss the benefits to an MNC of accepting the global market concept. Explain the three points that define a global approach to international marketing.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:49 AM

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Discuss the benefits to an MNC of accepting the global market concept. Explain the three points that

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The principles of planning are not in themselves different between intern...View the full answer

International marketing

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