Discuss the impact of Christmas creep on a retailer's overall promotional strategy.

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Discuss the impact of "Christmas creep" on a retailer's overall promotional strategy.

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:08 AM

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Discuss the impact of Christmas creep on a retailer's overall promotional strategy.

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Since Christmas creep increases the Christmas sales season it May inc...View the full answer

Retail Management A Strategic Approach

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