Discuss the merits of using an integrated marketing communications program that encompasses a variety of communication tools
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One of the basic premises of IMC is that the various marketing communication tools offer different advantages and disadvantages and that the utilizati...View the full answer
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Ali Khawaja
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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