How could you use direct-mail in an integrated marketing communications program? Give an example.

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Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Mar 17, 2016 03:49 AM

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How could you use direct-mail in an integrated marketing communications program? Give an example.

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