Discuss the pros and cons for a marketer having one company handle all of its marketing communication

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Discuss the pros and cons for a marketer having one company handle all of its marketing communication needs versus using specialized marketing communication firms to handle the various components of the program.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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Discuss the pros and cons for a marketer having one company handle all of its marketing communication

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Some marketers prefer to have all of their IMC activities performed by one agency rather than using multiple agencies that specialize in various areas ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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