Discuss the pros and cons of Microsofts most recent Im a PC campaign. Is Microsoft doing a

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Discuss the pros and cons of Microsoft’s most recent “I’m a PC” campaign. Is Microsoft doing a good thing by acknowledging Apple’s campaign in its own marketing message? Why or why not?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:26 AM

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Discuss the pros and cons of Microsofts most recent Im a PC campaign. Is Microsoft doing a

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Marketing management

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