Discuss the pros and cons of allowing companies to amass personal data for behavioral targeting.

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Management Information Systems Managing the Digital Firm

ISBN: 978-0133050691

13th edition

Authors: Ken Laudon, Jane P. Laudon

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Question Posted: Jul 18, 2014 01:43 AM

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Discuss the pros and cons of allowing companies to amass personal data for behavioral targeting.

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The pros of this issue include The FTC is trying to extend the principles of fair information practi...View the full answer

Management Information Systems Managing the Digital Firm

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