Discuss the pros and cons of the shock advertising campaign that Benetton used for many years.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:37 AM

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Discuss the pros and cons of the shock advertising campaign that Benetton used for many years.

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There are few companies in the world that enjoy the global brand recognition of Benetton The unconventional shock advertisements used in this campaign evoked strong feelings among consumers and helped ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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