Oliviero Toscani has defended Benetton's use of shock advertising by noting that it constitutes nothing less than

Question:

Oliviero Toscani has defended Benetton's use of shock advertising by noting that it constitutes nothing less than a debate between advertising and art.He argues that potentially offensive images are acceptable in the world of art and journalism while in other realms such as advertising they are not.Do you agree with Toscani's position?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

Question Posted: