Oliviero Toscani has defended Benetton's use of shock advertising by noting that it constitutes nothing less than
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 53% (13 reviews)
The position taken by Oliver Toscani Benettons former creative director isthat advertising should be free from any type of censorship or scrutiny sinc...View the full answer
Answered By
Asim farooq
I have done MS finance and expertise in the field of Accounting, finance, cost accounting, security analysis and portfolio management and management, MS office is at my fingertips, I want my client to take advantage of my practical knowledge. I have been mentoring my client on a freelancer website from last two years, Currently I am working in Telecom company as a financial analyst and before that working as an accountant with Pepsi for one year. I also join a nonprofit organization as a finance assistant to my job duties are making payment to client after tax calculation, I have started my professional career from teaching I was teaching to a master's level student for two years in the evening.
My Expert Service
Financial accounting, Financial management, Cost accounting, Human resource management, Business communication and report writing. Financial accounting : • Journal entries • Financial statements including balance sheet, Profit & Loss account, Cash flow statement • Adjustment entries • Ratio analysis • Accounting concepts • Single entry accounting • Double entry accounting • Bills of exchange • Bank reconciliation statements Cost accounting : • Budgeting • Job order costing • Process costing • Cost of goods sold Financial management : • Capital budgeting • Net Present Value (NPV) • Internal Rate of Return (IRR) • Payback period • Discounted cash flows • Financial analysis • Capital assets pricing model • Simple interest, Compound interest & annuities
4.40+
65+ Reviews
86+ Question Solved
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
Question Posted:
Students also viewed these Marketing questions
-
What is meant by shock advertising? Evaluate the arguments for and against the use of shock advertising by marketers.
-
Do you agree with Benetton's decision to drop the use of shock ads and return to the use of more conventional ads?
-
Kathy Shorts, president of Carbon Industrial Cleaners, had just concluded a meeting with two of her plant managers. She had told each of them that one of their high-volume industrial cleaners was...
-
You are the manager of a large car dealership. At present, you rely on a large pool of dealers to sell your product, but you have noticed recently that consumer opinion appears to be turning away...
-
Identify, under the appropriate heading, whether the following changes are an inflow of cash or an outflow of cash. What amounts and percentages were used by internal and external sources to finance...
-
Express each set in roster form. C = {x | x N and x < 175}
-
(c) Stack the measurements made on these three occasions into a single variate and perform a newanalysis by mixed modelling. Include the following variables in your initial model: (i) The time at...
-
The chief engineer at a university that is constructing a large number of new student dormitories decides to install a counter flow concentric tube heat exchanger on each of the dormitory shower...
-
On January 1, 2020, Wondersome Company acquired a 70% interest in Philmore Company for a purchase price that was $240,000 over the book value of the Philmores Stockholders Equity on the acquisition...
-
Clarence and Roses home lot is illustrated here. Clarence and Rose wish to hire Picture Perfect Lawn Service to cut their lawn. How much will it cost Clarence and Rose to have their lawn cut if...
-
Discuss the pros and cons of the shock advertising campaign that Benetton used for many years.
-
Can you think of any other companies that use shock advertising? For what type of companies might this type of advertising be effective?
-
What are the three principal financial statements of a corporation? Briefly describe the purpose of each statement.
-
The following accounts appear in the ledger of Sheridan Ltd. after the books are closed at December 31 ( in thousands). Share Capital-Ordinary, no par, 1 stated value, 400,000 shares authorized;...
-
1. Let f(x) 223-9x2. (a) Find all critical points for f(x).
-
Sadie's ski shop sells ski and boots. Skis are sold for $300 per pair and have associated Variable Costs of $150 per pair. Boots are sold for $200 per pair with an associated Variable Expense of $65...
-
How do you apply what is learned in the Science of Branding 1 5 - 1 , Key Insights Regarding Global Brand Strategies Based on Research Findings to improve on the brand?
-
CASH MANAGEMENT Dr. Umburgh noticed that the $100.00 check made to Trenton Medical Supplies has not cleared for four months. What type of check is the outstanding check referred to as? a. Stale-dated...
-
Describe several reasons to create test code that verifies the code you create.
-
White Bolder Investments (WBI) You are an intern working for WBI, a large investment advisory services in Sydney. Among other regular customers, WBI has been providing advisory services for Jumbo...
-
How is the adjusting entry for the percentage of sales method made to the allowance account? Is the balance in the allowance account considered or not when determining the amount of the adjusting...
-
At the Central Furniture Company, customers purchase on credit pay an effective annual interest rate of 16.1%, based on monthly compounding. What is the nominal annual interest rate that they pay?
-
What monthly interest rate is equivalent to an effective annual interest rate of 18%?
-
A bank advertises it pays 7% annual interest, compounded daily, on savings accounts, provided the money is left in the account for 4 years. What effective annual interest rate do they pay?
-
During 2024, its first year of operations, Hollis Industries recorded sales of $11,900,000 and experienced returns of $760,000. Cost of goods sold totaled $7,140,000 (60% of sales). The company...
-
What is the value of a 15% coupon bond with 11% return? Is it a discount or a premium bond?
-
A manufacturer with a December 31 taxation year end sells new machinery for $50,000 on January 2, 2022. The cost of the machinery is $20,000. The terms of the sale require an initial payment of...
Study smarter with the SolutionInn App