Discuss the rationale for using trade shows as a basis for obtaining promotional support from channel members.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:54 AM

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Discuss the rationale for using trade shows as a basis for obtaining promotional support from channel members.

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Trade shows are a tremendous opportunity for manufacturers to solicit extra orders introdu...View the full answer

Marketing Channels

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