Discuss the relevance of low-contact versus high-contact service firms with respect to location, layout, product design, and

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Discuss the relevance of low-contact versus high-contact service firms with respect to location, layout, product design, and process design decisions.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:28 AM

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Discuss the relevance of low-contact versus high-contact service firms with respect to location, layout, product design, and

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Depending on the level of contact strategic differences exist regarding facility locatio...View the full answer

Services Marketing Concepts, Strategies, & Cases

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