Discuss the role of magazines as part of an advertisers media strategy. What are the advantages are

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Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages are and limitations of magazines?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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Discuss the role of magazines as part of an advertisers media strategy. What are the advantages are

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Advertising and Promotion An Integrated Marketing Communications Perspective

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